Marketing Content Examples For B2B Businesses

The best marketing content is emotionally charged. It delivers new ideas and insights that help people find solutions to their problems.

Whether it's a captivating video presentation or an in-depth white paper, the best marketing content offers value to its audience and reaches its branding goals. These eight examples of branded content that works can be a great way to learn.

Blog Posts

Blog posts are a well-known type of content for marketing that companies use to share insights or thoughts on their websites. They can address any topic or query and are usually educational in nature. They can include audio, video, polls or images to make the content more engaging. This improves the on-page SEO (search engine optimization).

To write blog posts of high-quality first, you need to conduct market research to establish and confirm the most important information about your readers. Once you have a clear idea of your audience you can begin brainstorming and writing.

Blog posts can be classified into several categories, such as how-tos, infographics and listicles. Creating these types of blog posts ensures that your website has plenty of variety and delivers the value that your visitors expect to find when they visit.

A how-to blog post what is content in marketing a good example. It can help your readers learn new techniques and assist them in solving a problem. This makes it an essential piece of marketing content marketing agency london that keeps your audience engaged. A"curated" list is a kind of blog post that uses numerous real-world scenarios to support a specific idea. This type of blog post can be used as a marketing tool to boost brand awareness and credibility.

Case Studies

Case studies may not be as exciting like a viral post but they are still one of the most powerful marketing pieces you can create. They are great for showcasing expertise and building trust with potential customers. A well-written case study can help your audience solve a specific problem by demonstrating how the product or service helped a previous customer resolve the same issue.

Use infographics and videos to make your case study more interesting. Be cautious not to turn them into ads, as this will detract from the credibility of your brand. Instead, you should focus on creating a resource that will inspire and inspire your readers.

You can also make use of case studies to showcase testimonials from clients and user-generated content. This helps build trust and makes your site more credible. UGC is most effective when it is backed by data.

White Papers

White papers, unlike blogs and feature articles are usually longer and provide more information and research. B2B brands use white papers to show the power of their thinking or offer a unique perspective to help readers make purchase decisions, gain knowledge about their industry, or resolve issues for their business.

They are an excellent way to build trust among readers who aren't experts, and also to position businesses as experts in their area of expertise. They can also assist potential customers move through the sales funnel.

White papers can take various formats, but the most effective ones are designed to specific audience. Everything from the tone to distribution strategy should be crafted to the reader you want to attract.

White papers often contain research findings, but it's easy for them to get lost in theory without giving readers practical applications. Backgrounders and problem-solution papers must include some type of success stories to keep readers interested. White papers are also increasingly using interactive designs. They allow the reader to filter charts and tables to focus on only the information they need. This makes it easier for the reader to digest and move through the sales funnel.

Videos

Videos are a great way to engage your audience. They are also a great tool for marketing in a dynamic and interactive manner. They are perfect to grab the attention of your audience and also presenting complicated concepts easily.

Some of the most popular video types are instructional videos, demonstrations, and tutorials. These videos are designed to help customers understand about your products and services, as well as to increase the loyalty of your customers.

These videos are a great way to highlight your industry's expertise and can be utilized on social media, as blog posts, or as part of a sales presentation. These videos are a great tool to connect with your audience. Especially if they are relevant and relate to current events or movements.

If you're releasing an animated explainer video or holding a live Q&A session testimonials are a simple method to build trust with your customers and encourage new prospects to buy your product. You can ask your current customers to share their experiences with your brand or go on Reddit and host an AMA (Ask Me Anything) session. You can make screen-sharing videos as well as how-to videos that are titled based on specific pain points. For instance, if you have an e-commerce platform that helps small to medium businesses manage their online store, title your video "How to Create a Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials are another form of social proof that helps people trust the credibility of a brand. These can be used in text or video format, and are an excellent way to increase sales and boost the image of a business online.

Testimonial content is effective because it focuses on the needs of the client and how the company's product or service solved their problems. It also helps establish credibility for the company since it demonstrates that other customers have also used the product.

If you decide to use testimonials, be sure you include the name, title and the company to improve their credibility. It is also essential to make the testimonials as personal as you can by using a person's face. This will also help in creating an emotional bond between the customer and brand.

While some businesses choose to have separate testimonials pages, you can also incorporate them into other pages on the website. For instance the case where a testimonial refers to a particular product, you can display it on the relevant product or check-out page. This will keep the testimonials section from getting visited less than other pages, while still offering the same social proof.

Interactive Landing Pages

Interactive elements on landing pages increase the amount of engagement visitors have. This type of content strategy marketing can help you achieve the goal of converting visitors to leads. Interactive pages are more engaging than static pages using the typical signup form and marketing content marketing examples.

This interactive landing page for Mooala's dairy-free milk employs an engaging approach to keep the visitor interested. The landing page has a simple sign-up form with various options, which speed up the process of converting further.

Another example of an interactive landing page is this one from TransferWise, a money-transfer service. The first screen uses real-life examples and social evidence to convince potential clients that the service will be worth it. The second screen lets users to fill out a simple form to learn more about how the product functions.

A landing page is an excellent option for B2B marketers to build an email list. In exchange for contact details, you can provide an eBook or a webinar or free trials or other content that could entice your audience to sign up.

Headache Trackers

In the stage of consideration, which is when a customer has identified the issue and is looking for solutions, content should educate customers about the causes of headaches and treatments. Infographics that give information on the causes of headaches or white papers that present proprietary research on headache relief are a few examples. White papers usually require users to supply their email address to gain access. This helps to build confidence and credibility for the brand among potential customers. Headache trackers, apps that help users monitor things like their intake of food and stress levels, can also be beneficial content for the process of evaluating, Minen says. Minen advises users to be cautious when drawing conclusions from tracking data. It could not be a true representation of their triggers for headaches.