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Don't use a name that limits addendums to your products or services later. Not use names with geographical connotations. If you want to expand to a new area, a lot easier a major. If you name your business "Spokane Carpet Installers" and then want to flourish to nearby Kennewick, it just wouldn't operate. People expect businesses with a city or a role in their names to stay that city or decide to put. It could also limit your business, as people may understand that its the only area you service. For example, a person name small business "Reno Home Repairs", people may assume if they live from a town near Reno, that you won't provide their service requirements.